SkillPop: TikTok Essentials

I attended the SkillPop Class, TikTok Essentials, as a webinar on Monday, February 28th, 2022.

Taught By

Wynee Bermudez

DESCRIPTION

Interested in creating your own TikTok content but don’t know where to start? Join food & lifestyle blogger Wynee Bermudez of Wynee’s World as she shares the scoop on the fastest growing social media platform, TikTok. In this class, she’ll cover the basics about the once known dancing app and share tips and tricks to create successful content. By the end of class, you’ll have the tools and confidence to take your personal or business TikTok account to the next level!

SkillPop: Social Media Algorithms

I attended the SkillPop Class, Social Media Algorithms, as a webinar on Monday, October 18th, 2021.

Taught By

Morgan Trachtman

DESCRIPTION

What influences the content that you see on your social media feed? How can you use that information to your advantage in your social media marketing? Morgan Trachtman, Social Media Manager at The University of North Carolina at Chapel Hill, will share how Facebook and Instagram’s algorithms work, and what you can do so more people see your content. You’ll leave class with a list of content ideas to get you started!

SkillPop: Next-Level Excel Skills

I attended the SkillPop Class, Next-Level Excel Skills, as a webinar on Thursday, June 24th.

TAUGHT BY

Georgie Wilkinson

DESCRIPTION

Ready to take your Excel skills to the next level? Join Excel Expert, Georgie Wilkinson, as she moves past the basics to truly make your data work in the way you need it to. In this class, we’ll cover the creation of charts in more depth, introduce pivot tables, and dig deeper into more complex formulae. By the end of class, you’ll have plenty of tips and tricks to save time and make using Excel a breeze.media manager for the University of North Carolina at Chapel Hill, as she covers where to find your data, how to know which metrics matter, and how to use your data to take your social media marketing to the next level.

SkillPop: Master Social Media Analytics

I attended the SkillPop Class, Social Media Growth Strategies, as a webinar on Tuesday, June 22nd.

TAUGHT BY

Morgan Trachtman

DESCRIPTION

Step up your social media efforts by uncovering the data that matters most! From defining your goals to figuring out what your audience wants to see, analytics are at the root of making it happen. Join Morgan Trachtman, social media manager for the University of North Carolina at Chapel Hill, as she covers where to find your data, how to know which metrics matter, and how to use your data to take your social media marketing to the next level.

SkillPop: Social Media Growth Strategies Webinar

I attended the SkillPop Class, Social Media Growth Strategies, as a webinar on Tuesday, June 15th.

TAUGHT BY

Morgan Trachtman

DESCRIPTION

Ready to take your social media to the next level? If you’ve got accounts set up but are looking for ways to successfully engage with your audience, build creative campaigns or convert followers into customers, this class is for you! Join Morgan Trachtman, social media manager for the University of North Carolina at Chapel Hill, as she shares the best strategies for growth, including how to determine what content will resonate with your audience and tips for creating a social media campaign. This class includes time for Q&A, and you’ll leave with templates, tools and resources to help your social media marketing efforts take off.

AdWeek Webinar: Email With Impact for the Modern Media Brand: Move From Pageviews to Profits

attended AdWeek Webinar titled, Email With Impact for the Modern Media Brand: Move From Pageviews to Profits, on Tuesday December 8th 2020.

Description:

Speakers
Zohray Brennan, Marketing Director, The Real Deal
Allison Mezzafonte, Media Advisor, Sailthru

Summary

Through repetition and precision, email plays a pivotal role in helping modern media companies cultivate a loyal readership and differentiate their brand. Consumers today demand that media feels uniquely tailored to them. Email can do that, and publishers need to strike while the iron is hot. Simply put: If your email isn’t driving traffic, loyalty and profitability, it should be. 

Hear how tech-savvy publishers like The Real Deal are already leveraging first-party data to drive personalization in email and are seeing positive returns. You’ll find out:

  • How to use email personalization and segmentation to increase traffic, foster sustainable growth and decrease churn
  • Ways email can be used to drive alternative revenue streams
  • Strategies for building loyalty with a warm welcome