UNCC Marketing Speed Dating Event

I attended as apart of the professional board advising marketing students of UNCC. This event was put on by the UNCC Student AMA Charlotte Chapter and was a huge success! Below is a list of the other professionals that joined me on Monday, February 13th 2017 at the UNCC Campus. At this event, we had […]

CAMA Holiday Party 2016

As the Events Chair on the CAMA Board, I oversaw all logistics and committee organization and collaboration with the other Charlotte Non-Profit Associations in the marketing industry to create a successful Holiday Party. I also worked with the Charlotte Ronald McDonald House to have them as our featured/sponsored charity for this event. We hosted the […]

Social Media Summit 2016

I attended the Social Media Summit 2016 hosted by Social Media Examiner. This involved a series of live webinars and presentations from leading professionals in the industry. They featured information on all social media platforms, best practices and marketing and business purposes including advice, tips and trends. These live presentations were held over the course […]

Mobile Micro-Moments By Google Fiber and eDreamz

Such a superb learning event! So glad I was able to attend! Event Address: Google Fiber Office Uptown 301 E 7th St, Charlotte, NC 28203 Schedule: 11:30 am Doors open, check-in and networking (Personalized nametags will be available upon entry) 12:00 pm Welcome & Lunch 12:15 pm Google Presentation Intro to AdWords (Search, Display) Molly Dince and Celena Fergusson, Google […]

EBN- Secret Ingredient to Make Your Benefits Communication Stand Out AND Be More Effective

I attended Employee Benefit News’ webinar: Secret Ingredient to Make Your Benefits Communication Stand Out AND Be More Effective May 19, 2015 2 PM ET/11 AM PT Brought to you by Employee Benefit News When it comes to benefits communication, a little humor can go a long way. Done right, it can delight and surprise […]

How To Promote A World Class Webinar

I attended Hubspot’s Webinar: How to Promote a World Class Webinar The webinar about webinars! Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events. In “How to Promote […]

Human to Human & the Future of Brand Interaction Webinar

Human to Human & the Future of Brand Interaction Webinar by Brandon Rozelle, Director, Customer Engagement, Rightpoint & Heather Deggans, Senior Director of US Audience Marketing, Microsoft hosted by the American Marketing Association Description of the webinar I attended on Wednesday, April 22nd 2015: Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]

Essentials of Social Media Marketing Workshop

I completed the American Marketing Association’s training series titled, Essentials of Social Media Marketing: Strategies and Tactics to Improve Your Performance. This workshop was hosted by Paul Chaney on behalf of the AMA in Charlotte. It was a great 2-day course that helped expand on how to plan and strategize goals when using social media in […]