3 Ways to Personalize your Marketing Campaigns Webinar

3 Ways to Personalize your Marketing Campaigns Webinar presented by the American Marketing Association in partnership with IBM.   Presenter: Christian Parker, Marketing and Customer Experience SME, IBM Cognitive Engagement Solutions, Watson Marketing. Chris leads client discussions regarding industry trends, marketing ecosystems and solution best practices.  Prior to joining IBM, he was the VP of […]

Hubspot Design Exam – I Passed!

I passed the Hubspot Design Certification Exam!! Description: Transform your website into a user-focused, personalized tool. Want to personalize your website so that your customers see something different than your first-time visitors?  Contextual marketing personalizes a user’s experience on your website based on who they are and what they’re looking for. HubSpot Academy’s Contextual Marketing Certification […]

Build Awareness on Pintrest Webinar by Adweek

I attended the Adweek Webinar titled, Build Awareness on Pinterest with Video: How Walgreens Became a Holiday Gifting Destination.    Presenters: Amy Vener, Retail Strategy Lead of Pintrest Andrea Kaduk, Director, Performance Media of Walgreens Robyn Phelan, Manager, Performance Media of Walgreens Summary Walgreens wanted to be seen as a shopping destination for holiday gifts, so […]

UNCC Marketing Speed Dating Event

I attended as apart of the professional board advising marketing students of UNCC. This event was put on by the UNCC Student AMA Charlotte Chapter and was a huge success! Below is a list of the other professionals that joined me on Monday, February 13th 2017 at the UNCC Campus. At this event, we had […]

CAMA Holiday Party 2016

As the Events Chair on the CAMA Board, I oversaw all logistics and committee organization and collaboration with the other Charlotte Non-Profit Associations in the marketing industry to create a successful Holiday Party. I also worked with the Charlotte Ronald McDonald House to have them as our featured/sponsored charity for this event. We hosted the […]

Social Media Summit 2016

I attended the Social Media Summit 2016 hosted by Social Media Examiner. This involved a series of live webinars and presentations from leading professionals in the industry. They featured information on all social media platforms, best practices and marketing and business purposes including advice, tips and trends. These live presentations were held over the course […]

Mobile Micro-Moments By Google Fiber and eDreamz

Such a superb learning event! So glad I was able to attend! Event Address: Google Fiber Office Uptown 301 E 7th St, Charlotte, NC 28203 Schedule: 11:30 am Doors open, check-in and networking (Personalized nametags will be available upon entry) 12:00 pm Welcome & Lunch 12:15 pm Google Presentation Intro to AdWords (Search, Display) Molly Dince and Celena Fergusson, Google […]

EBN- Secret Ingredient to Make Your Benefits Communication Stand Out AND Be More Effective

I attended Employee Benefit News’ webinar: Secret Ingredient to Make Your Benefits Communication Stand Out AND Be More Effective May 19, 2015 2 PM ET/11 AM PT Brought to you by Employee Benefit News When it comes to benefits communication, a little humor can go a long way. Done right, it can delight and surprise […]