Adweek Webinar: 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z

I attended the AdWeek webinar, 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z, on Wednesday March 11th 2020. Summary We live in an age of unlimited choice and endless noise—and that means if your brand isn’t essential, it’s irrelevant. For marketers, it’s a simple problem to articulate, but much harder to […]

Webinar: Google is Hogging Half Your Traffic

I attended Google is Hogging Half Your Traffic: How to Get It Back webinar, hosted by Digital Marketing Depot. Summary Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than […]

Adweek Webinar: 7 Ways to Maximize Brand Impact Using Social Analytics

I attended the AdWeek webinar, 7 Ways to Maximize Brand Impact Using Social Analytics: Best Practices to Unlock Value Across Your Business in 2020, on Wednesday, January 29th 2020. Social media analytics is constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool for every aspect of […]

SkillPop: Win at Email Marketing: Mastering the Fundamentals

I attended SkillPop’s Win at Email Marketing: Mastering the Fundamentals workshop on Thursday, January 16th 2020 by Adam Q. Holden-Bache, featured at Hygge CoWorking in Charlotte. DESCRIPTION Join Adam Q. Holden-Bache, author of “How to Win at B2B Email Marketing: A Guide to Achieving Success” to learn strategies to achieve the best results from your email […]

Adweek Webinar: 3 Strategies to Improve Your Brand’s CX

I attended the Adweek webinar, “3 Strategies to Improve Your Brands Customer Experience.”   Summary Brands of all kinds are investing heavily in customer experience, but customers themselves are underwhelmed. In fact, only 10% agree that most brands meet their expectations for what they consider a “good experience.” Brands need to do better. A survey […]

Adweek Webinar: 7 Key Insights Into Social Strategy: Defining Its Role in Brand Marketing

I attended the Adweek webinar, “7 Key Insights Into Social Strategy: Defining Its Role in Brand Marketing.”   Summary Social media marketing changes rapidly, but do you know how your company’s strategy is faring? How prepared are you to take advantage of social’s next big leap? What do marketers want from their social analytics solutions? […]

Canva for Business

I attended the Mecklenburg Main Library’s course for adults, titled, “Canva for Business” lead by instructor, De’Trice J. Fox on Monday, July 15th 2019.   De’Trice J. Fox, MBA, MS, MLIS Librarian: Adult Services Charlotte Mecklenburg Library Main Library: Job Help Center 310 North Tryon St. 704.416.0500 (main) 704.416.0502 (direct) dfox@cmlibrary.org cmlibrary.org    

SkillPop: Fundamental Skills for Leaders

I attended SkillPop’s Fundamental Skills for Leaders workshop on February 18th 2019 by Blair Primis, featured at Bold Missy Brewery in Charlotte. TAUGHT BY Blair Primis LOCATION Bold Missy Brewery DESCRIPTION Ready to dive deeper into exploring effective leadership skills and ideas? In this class, Blair Primis, VP of Marketing for OrthoCarolina will teach on best practices for anyone […]

SkillPop: Blogging Basics

I attended SkillPop’s Blogging Basics workshop on January 3rd 2018 by Chrissie Nelson Rotko, featured at 8.2.0 in Charlotte.     TAUGHT BY Chrissie Nelson Rotko LOCATION 8.2.0 DESCRIPTION Have you thought about starting a blog or do you have one you’d like to dust off, fix up, or polish? In this class Chrissie Nelson Rotko, blogger behind Off the Eaten […]

Adweek Webinar: Prepare for a Video-First World: It’s All About Omnichannel Experiences

I attended the Adweek webinar, Prepare for a Video-First World: It’s All About Omnichannel Experiences by Jim Nail and Paul Sluberski. Summary With connected TV and mobile infrastructure both primed, video is exploding as a communication medium—especially in advertising. It is quickly becoming consumers’ preferred way to access news, information and entertainment online, just as […]