Category Archives: marketing

Adweek Webinar: Deliver Thumb-Stopping Social Video: Top Trends in Motion Graphics

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I attended the AdWeek webinar, Deliver Thumb-Stopping Social Video: Top Trends in Motion Graphics, on Thursday April 30th 2020. Summary Even before the Covid-19 pandemic caused social media usage to soar, content teams globally struggled to develop new, interactive designs amid a constantly evolving market of devices and platforms. Adobe’s recent State of Creativity 2020 […]

Adweek Webinar: Increase Email Open Rates and Deliverability: Improve Your Security Posture

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I attended the AdWeek webinar, Increase Email Open Rates and Deliverability: Improve Your Security Posture, on Thursday April 16th 2020. Summary Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for Message Identification)—may do just that by […]

Adweek Webinar: The Most Important Trends Digital Marketers Need to Know: Elevate Your Strategy in 2020

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I attended the AdWeek webinar, The Most Important Trends Digital Marketers Need to Know: Elevate Your Strategy in 2020, recorded on Wednesday, March 4th 2020.   Speakers Jay Pattisall, Principal Analyst, Forrester Michelle Michael, VP/GM, Media Solutions Brand Networks Summary Digital marketing has been going through rapid upheaval. Brands that cut corners will miss the […]

Adweek Webinar: Combine Social and Media Intelligence for More Effective Marketing

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I attended the AdWeek webinar, Combine Social and Media Intelligence for More Effective Marketing: Get the Full Picture, recorded on Tuesday March 3rd 2020. DESCRIPTION: Too often marketing disciplines are siloed. A great idea on one channel may fall flat on another. How do you actually go about planning for integrated campaigns that create “talk-ability” […]

Adweek Webinar: 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z

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I attended the AdWeek webinar, 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z, on Wednesday March 11th 2020. Summary We live in an age of unlimited choice and endless noise—and that means if your brand isn’t essential, it’s irrelevant. For marketers, it’s a simple problem to articulate, but much harder to […]

Webinar: Google is Hogging Half Your Traffic

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I attended Google is Hogging Half Your Traffic: How to Get It Back webinar, hosted by Digital Marketing Depot. Summary Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than […]