I attended the American Marketing Association’s webinar, Marketing Trends to Watch for in 2019 by Minsoo Pak. Meeting Description: As a marketer, it’s hard to predict what will happen tomorrow. That’s why we’ve asked Minsoo Pak, certified futurist, and partner principal of EY to share with us what trends should be on your radar for […]
I attended the Adweek webinar, Prepare for a Video-First World: It’s All About Omnichannel Experiences by Jim Nail and Paul Sluberski. Summary With connected TV and mobile infrastructure both primed, video is exploding as a communication medium—especially in advertising. It is quickly becoming consumers’ preferred way to access news, information and entertainment online, just as […]
I attended the Adweek webinar, 5 Ways Major Brands Leverage Social Analytics: Real-World Best Practices From Sports to Sofas by Scott Cohen and Mike Baglietto. Summary In a world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Land Rover, IKEA, Marriott, and UEFA […]
I attended the Adweek webinar, Create a High-Fidelity Voice Experience: 6 Ways Entertainment Brands are Leading the Way Summary The rise of voice assistants like Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana is creating new ways for consumers to access and interact with content. Interactive voice apps offer an entirely new medium for […]
I just got my Social Media Certification from @HubSpotAcademy. Get yours at http://academy.hubspot.com/certification The set of lessons in this certification course covers social media strategy, social listening and moderating, social content, extending your reach, digital advertising, measuring ROI, and more.
I attended the Digital Marketing Summit in Charlotte from October 4th – 6th, 2018. This conference included: Keynote Speaker, Ann Hadley of MarketingProfs AMAZING CONTENT: 45+ in-depth sessions & workshops will not only help you stay ahead of the latest digital trends but also provide you with tons practical, game-changing takeaways you can immediately apply to your […]
I attended American Marketing Association’s Digital Marketing Virtual Conference on October 2nd – 3rd 2018. In today’s fast-paced world, how do you make yourself future proof? You become a digital marketing expert. At Marketing Week’s Virtual Conference, you’ll be immersed in two days of inspiring, future-thinking programming from the top minds in the industry. There will be […]
I’ve earned the SEMRush Academy certificate!
I completed the SEMRush Academy: SEO Fundamentals Course by Greg Gifford. Who is this course for? Whether you want to learn the basics of SEO or just want to brush up on certain topics – this free course is perfect for anyone. Upon course completion, you’ll have a better understanding of how to do SEO […]
I attended the Hubspot Master Class: Designing Bot Experiences: Personality, Copywriting, & Performance on April 6th 2018. Featuring Conversational Marketing Strategist, Brian Bagdasarian, and Botsociety Co-founder Vittorio Banfi. Chatbots offer up innumerable opportunities for marketers to create impactful, one-to-one experiences for their audience. With a renewed focus on the vast potential of conversational marketing, marketers and entrepreneurs the world […]