Resume

 

K R I S T E N   N.   M I L L E R
(Current Printable Resume)

View Kristen Miller's profile on LinkedIn


[734.417.7055 • knm8608@gmail.com • Charlotte, NC]

E X P E R I E N C E

Digital Marketing Specialist, Charlotte, NC
Retirement Clearinghouse
2015 – Current
• Execute digital marketing strategy (email campaigns, online advertisements and social media platforms)
• Support integration between CRM platform, Salesforce and the marketing automation platform, Hubspot to drive revenue
• Generate marketing leads through email campaigns, social media and company blog to publicize RCH’s message
• Optimize RCH website to drive organic SEO results that can be tracked and measured with first creating baseline data
• Compile, analyze and distribute digital reports and analytics that include Google Adwords and Analytics with Hubspot metrics
• Design multimedia content (website landing pages, email templates, graphics, all social media images/logos and buttons, business cards, email signatures, tradeshow banners and video content)
• Design outbound print and digital communications (participant mail merge documents – letters and flyers; client services instruction sheets; Plan Sponsor Adobe fillable forms with custom scripting; product and services handouts)
• Created and implemented RCH’s Social Media Policy using industry best practices (training tutorials, presentations and continuing education)

 

Secretary, The Kimberlee, Inc., Charlotte, NC
Board of Directors, Volunteer                                                                              2017 – Current

  • Document all notes, budget reports, and minutes at Board of Directors monthly meetings
  • Coordinate all specialty meetings, application, interview and closing processes
  • Collaborate and organize the annual shareholders meeting
  • File and organize all current, potential and past stockholder information
  • Complete shareholder sales including execution of stock certificates
  • Created and implemented online communications, social media, eNewsletters, website and listings

Marketing Event Manager, Charlotte, NC
Amann Girrbach America / Amann Girrbach
2014 – 2015

    • Execute event management responsibilities for North America (promotion, on-site support and execution)
    • Manage and execute site selection and vendor contract/negotiations, sponsorships, partnerships and speaker opportunities for all events, tradeshows, meetings, demonstrations and continuing education training courses
    • Coordinate logistics, staffing, product orders, supplies, audio-visual needs, catering, venue signage, shipping, transportation arrangements, travel and lodging accommodations, on-site management
    • Responsible for promoting company’s online presence through social media platforms (Facebook, LinkedIn, Twitter, TheBridge)
    • Promote marketing events using social media, direct mail and email campaigns
    • Collaborate with internal teams to create content for social media accounts and industry publications
    • Wrote and implemented Social Media Policy
    • Developed ongoing relationships within online communities by identifying key influencers
    • Increased staff confidence by conducting training on social media software and technology applications
    • Established strategy and executed plan for print, digital and social media marketing campaigns
    • Conduct contract negotiations with key opinion leaders
    • Lead Continuing Education program with key trade organizations, lecturers, thought and influence leaders
    • Develop and implement internal processes of effective communication programs and activities to meet production deadlines, remain within budget, and ensure accuracy of projects and product introductions

 

AGA Events & Trade-Shows

Event Marketing Coordinator, Charlotte, NC
ISS Research & OhYeah! Nutrition
2013 – 2014

  • Coordinated all event management activities for international and national events, meetings and tradeshows, including site selection/contract negotiation, logistics, staffing, product orders, shipping, transportation arrangements, travel itineraries, hotel negotiations, production of meeting materials and on-site management
  • Increased brand awareness and gained market exposure by ensuring consistency of brand representation through successful execution of events, demos, sponsorships and incentive programs
  • Designed, developed and implemented nationwide brand ambassador program to promote OhYeah! during demonstrations at retail stores
  • Directed a team of Field Marketing Specialists (FMS)
  • Reviewed and approved financial reports for Corporate and FMS divisions
  • Selected and served as main point of contact for athletes, ambassadors, and models
  • Created marketing materials to promote and advertise the OhYeah! brand
  • Developed and implemented team improvement strategies

 

ISS/OYN Events & Trade-Shows

   


Director, Client Relations
ATG Entertainment, Charlotte, NC
2012

  • Established new client relationships (pre-sales) and finalized client contract details
  • Coordinated event details with other vendors
  • On-site event set-up & preparation / Conducted event activities (Photography)        

                                          


Set Production Assistant, Los Angeles, CA
2008 – 2012

  • Coordinated execution of daily production schedule (talent and production crew) to ensure film production schedule was met
  • Developed relationships with film personnel to support film completion
  • Maintained logistics of film set and inventory of production equipment
  • Co-managed publicity photo shoots
  • Managed talent interview schedules with all major networks (ABC, NBC, CBS, Fox)


Film, Television & Commercials

Office Production Assistant, Los Angeles, CA
The 61st Primetime Emmy Awards Show, Don Mischer Productions
2009

  • Coordinated reservations and seating arrangements
  • Developed relationships with Executive Producers and Director by collaborating during rehearsals to ensure objectives were met

 


President, Charlotte, NC

Michigan State University – Charlotte Alumni Club
Communications and Events Management
2012 – 2017

  • Organize and arrange all logistics, contract negotiations, and product orders for group outings, seasonal sporting meet-ups, annual events and charity functions
  • Manage publicity and social media platforms to promote sporting events (i.e. iContact e-mail blasts, Facebook group page, Meet-up group, Twitter updates, etc.)
  • Create and deliver promotional content, graphics, recruitment and marketing materials
  • Manage publicity to generate media attention through social media
  • Develop and maintain key relationships
  • Collaborate with the BIG10 Charlotte and other local alumni organizations for successful joint fundraisers
  • Wrote blogs and appeared on podcast show, Spartans Helping Spartans, advice for upcoming graduates

Executive Board: Vice President, East Lansing, MI
ASCOT Convergence Annual Event
2005 – 2007

  • Organized and planned all logistics, catering, and AV rentals
  • Created promotional, marketing and recruitment materials
  • Managed publicity to generate media attention
  • Developed and maintained key volunteer relationships

Project Manager & Assistant Director, East Lansing, MI
Detroit International 48Hour Film Project Competition (4 Films)
East Lansing Film Festival
2006 – 2008

  • Co-facilitated the production of films that won numerous awards
  • Recruited, organized and led a team of peers
  • Planned, organized, and executed all logistics and transportation of team
  • Monitored work progress of team to successfully meet deadlines
  • Assisted with event budget responsibilities
  • Developed team improvement strategies

Office Production Assistant, Los Angeles, CA
WBTV / ABC Productions – The Middle: Season 2
2010 – 2011

  • Organized, scheduled and completed administrative tasks (phone & fax communications, managed culinary orders, office paperwork, data entry, etc.)
  • Documented division’s meeting notes (production and concept meetings, tech scouts)
  • Researched site venues

Craft Services Manager / Party Planner, Troy, MI
Hrothgar Studios – The Man Who Collected Food
2008       

  • Planned and budgeted menu selection for talent and film crew for Wrap Party
  • Negotiated contracts with vendors and controlled inventory of all food and drinks
  • Developed strategies for improving cost-efficiency

P R O F E S S I O N A L   D E V E L O P M E N T

Charlotte American Marketing Association                                                                      2014 – Current
Events Committee Elect-Chairperson (2015) and Communications Team Member

UNCC AMA Student Chapter: Marketing Speed Dating Professional, Volunteer    January 2017

SkillPop Course: Social Media Refresh Workshop                                                                      January 2017

Social Media Examiner’s Success Summit – Online                                                                      October 2016

SkillPop Courses: Adobe Illustrator Basics & Intermediate                                                                      July & August 2016

Hubspot Academy Inbound Certification                                                                              June 2016

Hubspot Academy Email Marketing Certification                                                                          June 2016

Google Analytics Academy                                                                                                  January 2015

Hootsuite Certification                                                                                                               May 2014

International Special Events Society                                                                                   2014 – 2016

 Internet Summit – Raleigh, NC                                                                                                2014

Charlotte City Chamber                                                                                                             2014 

Event Management Certification    August 2011
Correlations, LLC

 

E D U C A T I O N

Bachelor of Telecommunication, Information Studies, and Media
May 2008
Michigan State University
Specialization in Digital Media, Arts and Technologies

T E C H N O L O G Y   S K I L L S

  • Acrobat
  • After Effects
  • Audacity
  • Basecamp
  • EchoPlus
  • Eventbrite
  • Excel
  • Facebook
  • Final Cut
  • Google+
  • HootSuite
  • Hubspot
  • iContact
  • Illustrator
  • Instagram
  • LinkedIn
  • MailChimp
  • Meet-Up
  • OpenDrive
  • Outlook
  • Photoshop
  • Pinterest
  • Power Point
  • PC & Mac
  • Quicktime
  • SurveyMonkey
  • Tumblr
  • Twitter
  • Vine
  • Weebly
  • Wix
  • Word
  • WordPress
  • Yelp
  • YouTube

T R I P S   &   T R A V E L S

U N I T E D   S T A T E S

 

Arizona:                                             Flagstaff, Grand Canyon, Hoover Dam, Lake Havasu City

California:                                         Los Angeles, Bakersfield, Mojave Desert, Redwood National Forest, Santa Barbra,
.                                                                 San Diego, San Francisco, San Jose, Wine Country

Colorado:                                          Bolder, Denver

DC:                                          Washington

Florida:                                              Clearwater Beach, Key West, Orlando, Summerland Key, Tampa, Coco Beach, Melbourne, Port Canveral

Georgia:                                              Atlanta, Savannah

Illinois
:                                               Chicago

Louisiana:                                         New Orleans

Maine:                                                Portland, Topsham

Massachusetts:                              Boston

Michigan:                                         ALL – Saline/Ann Arbor (Home Town)

Minnesota:                                      Minneapolis, St. Paul

Missouri:                                          St. Louis

Nevada:                                             Las Vegas

New Mexico:                                 Albuquerque

New York:                                       New York City

North Carolina:                           Asheville, Chapel Hill, Charlotte, Durham, Raleigh, Wilmington

Ohio                                                    Cleveland, Columbus, Findlay, Toledo

Oklahoma:                                      Oklahoma City

Oregon:                                             Portland

South Carolina:                          Fort Mill, Rock Hill, Spartanberg, Myrtle Beach, Charleston

Tennessee:                                     Memphis

Texas:                                                Austin, Dallas, Houston

Utah:                                                  Salt Lake City

Vermont:                                         North Clareton

Wisconsin:                                     Beaverdam, Milwaukee

 

O T H E R   C O U N T R I E S

Canada:                                             Toronto

Mexico:                                              Cozumel, Riviera Maya, Tijuana

United Kingdom:                          London

France:                                               Paris

Netherlands:                                   Amsterdam

Spain:                                                 Madrid

 

(Other Past Experiences)