K R I S T E N   M.   S C H I L S

View Kristen Miller's profile on LinkedIn

[734.417.7055 • • Charlotte, NC]


Digital Marketing Specialist, Charlotte, NC
Retirement Clearinghouse
2015 – Current
• Execute digital marketing strategy (email campaigns, online advertisements and social media platforms)
• Support integration between CRM platform, Salesforce and the marketing automation platform, Hubspot to drive revenue
• Generate marketing leads through email campaigns, social media and company blog to publicize RCH’s message
• Optimize RCH website to drive organic SEO results that can be tracked and measured with first creating baseline data
• Compile, analyze and distribute digital reports and analytics that include Google Adwords and Analytics with Hubspot metrics
• Design multimedia content (website landing pages, email templates, graphics, all social media images/logos and buttons, business cards, email signatures, tradeshow banners and video content)
• Design outbound print and digital communications (participant mail merge documents – letters and flyers; client services instruction sheets; Plan Sponsor Adobe fillable forms with custom scripting; product and services handouts)
• Created and implemented RCH’s Social Media Policy using industry best practices (training tutorials, presentations and continuing education)


Secretary, The Kimberlee, Inc., Charlotte, NC
Board of Directors, Volunteer                                                                              2017 – Current

  • Document all notes, budget reports, and minutes at Board of Directors monthly meetings
  • Coordinate all specialty meetings, application, interview and closing processes
  • Collaborate and organize the annual shareholders meeting
  • File and organize all current, potential and past stockholder information
  • Complete shareholder sales including execution of stock certificates
  • Created and implemented online communications, social media, eNewsletters, website and listings

Marketing Event Manager, Charlotte, NC
Amann Girrbach America / Amann Girrbach
2014 – 2015

    • Execute event management responsibilities for North America (promotion, on-site support and execution)
    • Manage and execute site selection and vendor contract/negotiations, sponsorships, partnerships and speaker opportunities for all events, tradeshows, meetings, demonstrations and continuing education training courses
    • Coordinate logistics, staffing, product orders, supplies, audio-visual needs, catering, venue signage, shipping, transportation arrangements, travel and lodging accommodations, on-site management
    • Responsible for promoting company’s online presence through social media platforms (Facebook, LinkedIn, Twitter, TheBridge)
    • Promote marketing events using social media, direct mail and email campaigns
    • Collaborate with internal teams to create content for social media accounts and industry publications
    • Wrote and implemented Social Media Policy
    • Developed ongoing relationships within online communities by identifying key influencers
    • Increased staff confidence by conducting training on social media software and technology applications
    • Established strategy and executed plan for print, digital and social media marketing campaigns
    • Conduct contract negotiations with key opinion leaders
    • Lead Continuing Education program with key trade organizations, lecturers, thought and influence leaders
    • Develop and implement internal processes of effective communication programs and activities to meet production deadlines, remain within budget, and ensure accuracy of projects and product introductions


AGA Events & Trade-Shows

Event Marketing Coordinator, Charlotte, NC
ISS Research & OhYeah! Nutrition
2013 – 2014

  • Coordinated all event management activities for international and national events, meetings and tradeshows, including site selection/contract negotiation, logistics, staffing, product orders, shipping, transportation arrangements, travel itineraries, hotel negotiations, production of meeting materials and on-site management
  • Increased brand awareness and gained market exposure by ensuring consistency of brand representation through successful execution of events, demos, sponsorships and incentive programs
  • Designed, developed and implemented nationwide brand ambassador program to promote OhYeah! during demonstrations at retail stores
  • Directed a team of Field Marketing Specialists (FMS)
  • Reviewed and approved financial reports for Corporate and FMS divisions
  • Selected and served as main point of contact for athletes, ambassadors, and models
  • Created marketing materials to promote and advertise the OhYeah! brand
  • Developed and implemented team improvement strategies


ISS/OYN Events & Trade-Shows


Director, Client Relations
ATG Entertainment, Charlotte, NC

  • Established new client relationships (pre-sales) and finalized client contract details
  • Coordinated event details with other vendors
  • On-site event set-up & preparation / Conducted event activities (Photography)        


Set Production Assistant, Los Angeles, CA
2008 – 2012

  • Coordinated execution of daily production schedule (talent and production crew) to ensure film production schedule was met
  • Developed relationships with film personnel to support film completion
  • Maintained logistics of film set and inventory of production equipment
  • Co-managed publicity photo shoots
  • Managed talent interview schedules with all major networks (ABC, NBC, CBS, Fox)

Film, Television & Commercials

Office Production Assistant, Los Angeles, CA
The 61st Primetime Emmy Awards Show, Don Mischer Productions

  • Coordinated reservations and seating arrangements
  • Developed relationships with Executive Producers and Director by collaborating during rehearsals to ensure objectives were met


President, Charlotte, NC

Michigan State University – Charlotte Alumni Club
Communications and Events Management
2012 – 2017

  • Organize and arrange all logistics, contract negotiations, and product orders for group outings, seasonal sporting meet-ups, annual events and charity functions
  • Manage publicity and social media platforms to promote sporting events (i.e. iContact e-mail blasts, Facebook group page, Meet-up group, Twitter updates, etc.)
  • Create and deliver promotional content, graphics, recruitment and marketing materials
  • Manage publicity to generate media attention through social media
  • Develop and maintain key relationships
  • Collaborate with the BIG10 Charlotte and other local alumni organizations for successful joint fundraisers
  • Wrote blogs and appeared on podcast show, Spartans Helping Spartans, advice for upcoming graduates

Executive Board: Vice President, East Lansing, MI
ASCOT Convergence Annual Event
2005 – 2007

  • Organized and planned all logistics, catering, and AV rentals
  • Created promotional, marketing and recruitment materials
  • Managed publicity to generate media attention
  • Developed and maintained key volunteer relationships

Project Manager & Assistant Director, East Lansing, MI
Detroit International 48Hour Film Project Competition (4 Films)
East Lansing Film Festival
2006 – 2008

  • Co-facilitated the production of films that won numerous awards
  • Recruited, organized and led a team of peers
  • Planned, organized, and executed all logistics and transportation of team
  • Monitored work progress of team to successfully meet deadlines
  • Assisted with event budget responsibilities
  • Developed team improvement strategies

Office Production Assistant, Los Angeles, CA
WBTV / ABC Productions – The Middle: Season 2
2010 – 2011

  • Organized, scheduled and completed administrative tasks (phone & fax communications, managed culinary orders, office paperwork, data entry, etc.)
  • Documented division’s meeting notes (production and concept meetings, tech scouts)
  • Researched site venues

Craft Services Manager / Party Planner, Troy, MI
Hrothgar Studios – The Man Who Collected Food

  • Planned and budgeted menu selection for talent and film crew for Wrap Party
  • Negotiated contracts with vendors and controlled inventory of all food and drinks
  • Developed strategies for improving cost-efficiency

P R O F E S S I O N A L   D E V E L O P M E N T

Charlotte American Marketing Association                                                                      2014 – Current
Events Committee Elect-Chairperson (2015) and Communications Team Member

UNCC AMA Student Chapter: Marketing Speed Dating Professional, Volunteer    January 2017

SkillPop Course: Social Media Refresh Workshop                                                                      January 2017

Social Media Examiner’s Success Summit – Online                                                                      October 2016

SkillPop Courses: Adobe Illustrator Basics & Intermediate                                                                      July & August 2016

Hubspot Academy Inbound Certification                                                                              June 2016

Hubspot Academy Email Marketing Certification                                                                          June 2016

Google Analytics Academy                                                                                                  January 2015

Hootsuite Certification                                                                                                               May 2014

International Special Events Society                                                                                   2014 – 2016

 Internet Summit – Raleigh, NC                                                                                                2014

Charlotte City Chamber                                                                                                             2014 

Event Management Certification    August 2011
Correlations, LLC



Bachelor of Telecommunication, Information Studies, and Media
May 2008
Michigan State University
Specialization in Digital Media, Arts and Technologies

T E C H N O L O G Y   S K I L L S

  • Acrobat
  • After Effects
  • Audacity
  • Basecamp
  • EchoPlus
  • Eventbrite
  • Excel
  • Facebook
  • Final Cut
  • Google+
  • HootSuite
  • Hubspot
  • iContact
  • Illustrator
  • Instagram
  • LinkedIn
  • MailChimp
  • Meet-Up
  • OpenDrive
  • Outlook
  • Photoshop
  • Pinterest
  • Power Point
  • PC & Mac
  • Quicktime
  • SurveyMonkey
  • Tumblr
  • Twitter
  • Vine
  • Weebly
  • Wix
  • Word
  • WordPress
  • Yelp
  • YouTube

T R I P S   &   T R A V E L S

U N I T E D   S T A T E S


Arizona:                                             Flagstaff, Grand Canyon, Hoover Dam, Lake Havasu City

California:                                         Los Angeles, Bakersfield, Mojave Desert, Redwood National Forest, Santa Barbra,
.                                                                 San Diego, San Francisco, San Jose, Wine Country

Colorado:                                          Bolder, Denver

DC:                                          Washington

Florida:                                              Clearwater Beach, Key West, Orlando, Summerland Key, Tampa, Coco Beach, Melbourne, Port Canveral

Georgia:                                              Atlanta, Savannah

:                                               Chicago

Louisiana:                                         New Orleans

Maine:                                                Portland, Topsham

Massachusetts:                              Boston

Michigan:                                         ALL – Saline/Ann Arbor (Home Town)

Minnesota:                                      Minneapolis, St. Paul

Missouri:                                          St. Louis

Nevada:                                             Las Vegas

New Mexico:                                 Albuquerque

New York:                                       New York City

North Carolina:                           Asheville, Chapel Hill, Charlotte, Durham, Raleigh, Wilmington

Ohio                                                    Cleveland, Columbus, Findlay, Toledo

Oklahoma:                                      Oklahoma City

Oregon:                                             Portland

South Carolina:                          Fort Mill, Rock Hill, Spartanberg, Myrtle Beach, Charleston

Tennessee:                                     Memphis

Texas:                                                Austin, Dallas, Houston

Utah:                                                  Salt Lake City

Vermont:                                         North Clareton

Wisconsin:                                     Beaverdam, Milwaukee


O T H E R   C O U N T R I E S

Canada:                                             Toronto

Mexico:                                              Cozumel, Riviera Maya, Tijuana

United Kingdom:                          London

France:                                               Paris

Netherlands:                                   Amsterdam

Spain:                                                 Madrid


(Other Past Experiences)