I completed the Ahrefs‘ Marketing Academy on Wednesday, May 6th 2020!
I attended the Financial Freedom Summit which was scheduled to be in St. Louis MO, Friday, May 1st – Saturday, May 2nd; however due to Covid19, became a digital conference.
I attended the AdWeek webinar, Deliver Thumb-Stopping Social Video: Top Trends in Motion Graphics, on Thursday April 30th 2020. Summary Even before the Covid-19 pandemic caused social media usage to soar, content teams globally struggled to develop new, interactive designs amid a constantly evolving market of devices and platforms. Adobe’s recent State of Creativity 2020 […]
I designed and created the “CARES Act Button” graphic used on the Retirement Clearinghouse website’s blog, Consolidation Corner. The article was posted on Thursday, April 28th 2020 titled, Let’s Extend the Spirit of the CARES Act to Automatic Rollover IRAs by Tom Hawkins.
I attended the AdWeek webinar, Increase Email Open Rates and Deliverability: Improve Your Security Posture, on Thursday April 16th 2020. Summary Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for Message Identification)—may do just that by […]
I attended the AdWeek webinar, The Most Important Trends Digital Marketers Need to Know: Elevate Your Strategy in 2020, recorded on Wednesday, March 4th 2020. Speakers Jay Pattisall, Principal Analyst, Forrester Michelle Michael, VP/GM, Media Solutions Brand Networks Summary Digital marketing has been going through rapid upheaval. Brands that cut corners will miss the […]
I attended the AdWeek webinar, Combine Social and Media Intelligence for More Effective Marketing: Get the Full Picture, recorded on Tuesday March 3rd 2020. DESCRIPTION: Too often marketing disciplines are siloed. A great idea on one channel may fall flat on another. How do you actually go about planning for integrated campaigns that create “talk-ability” […]
I attended the EBRI Webinar: The Impact of the SECURE Act on Retirement Income Adequacy on Tuesday, March 17th 2020. Details: A new EBRI study finds that key provisions of the Setting Every Community Up for Retirement Enhancement Act of 2019 (SECURE Act) could reduce the $3.83 trillion retirement savings shortfall by $115 billion […]
I attended the AdWeek webinar, 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z, on Wednesday March 11th 2020. Summary We live in an age of unlimited choice and endless noise—and that means if your brand isn’t essential, it’s irrelevant. For marketers, it’s a simple problem to articulate, but much harder to […]
I attended Google is Hogging Half Your Traffic: How to Get It Back webinar, hosted by Digital Marketing Depot. Summary Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than […]