Build Awareness on Pintrest Webinar by Adweek

I attended the Adweek Webinar titled, Build Awareness on Pinterest with Video: How Walgreens Became a Holiday Gifting Destination.    Presenters: Amy Vener, Retail Strategy Lead of Pintrest Andrea Kaduk, Director, Performance Media of Walgreens Robyn Phelan, Manager, Performance Media of Walgreens Summary Walgreens wanted to be seen as a shopping destination for holiday gifts, so […]

Social Media Summit 2016

I attended the Social Media Summit 2016 hosted by Social Media Examiner. This involved a series of live webinars and presentations from leading professionals in the industry. They featured information on all social media platforms, best practices and marketing and business purposes including advice, tips and trends. These live presentations were held over the course […]

RCH – Portability and the Mobile Work Force: How Job Changing Impacts Retirement Savings

I attended and helped promote my company’s (Retirement Clearinghouse) webinar, hosted by PLANSPONSOR: Portability and the Mobile Work Force: How Job Changing Impacts Retirement Savings Webinar held on Thursday May 28th 2015 Description: Strategies for Changing Participant Behavior to Improve Retirement Outcomes A large body of research now confirms the magnitude of the leakage problem […]

‘How Can You Help Your Employees Retire?’ Webinar by EBN & Morningstar

I attended the webinar: ‘How Can You Help Your Employees Retire?’ Webinar by EBN & Morningstar “You’ve read the recent headlines about retirement: Employees aren’t prepared. Employers aren’t confident. The message is clear: Retirement is in trouble. But the path toward solving the problem isn’t as well-defined. How can plan sponsors assist employees who are unsure […]

EBN- Secret Ingredient to Make Your Benefits Communication Stand Out AND Be More Effective

I attended Employee Benefit News’ webinar: Secret Ingredient to Make Your Benefits Communication Stand Out AND Be More Effective May 19, 2015 2 PM ET/11 AM PT Brought to you by Employee Benefit News When it comes to benefits communication, a little humor can go a long way. Done right, it can delight and surprise […]

How To Promote A World Class Webinar

I attended Hubspot’s Webinar: How to Promote a World Class Webinar The webinar about webinars! Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events. In “How to Promote […]

Human to Human & the Future of Brand Interaction Webinar

Human to Human & the Future of Brand Interaction Webinar by Brandon Rozelle, Director, Customer Engagement, Rightpoint & Heather Deggans, Senior Director of US Audience Marketing, Microsoft hosted by the American Marketing Association Description of the webinar I attended on Wednesday, April 22nd 2015: Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]

Lead Nurturing Webinar

How to Test & Optimize Lead Nurturing Strategy Webinar by Gary DeAsi, Senior Manager of Corporate & Digital Marketing & Val Armstrong, Marketing Operations Manager & Rick Decosta, Marketing Production Manager hosted by Marketo on April 9th 2015 Webinar I attended covered: Best practices for A/B testing How to create and design impactful emails and […]