Human to Human & the Future of Brand Interaction Webinar by Brandon Rozelle, Director, Customer Engagement, Rightpoint & Heather Deggans, Senior Director of US Audience Marketing, Microsoft hosted by the American Marketing Association Description of the webinar I attended on Wednesday, April 22nd 2015: Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being […]
The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]
IT & Social Media Policies & Guidelines Company Training by Kristen Miller & Mike Goode on behalf of RCH I hosted two (2) in-person interactive sessions on Tuesday, April 14th 2015 to review the IT Policies (presented by Mike Goode) and an introduction/overview of the Social Media Policies (presented by Kristen Miller). The purpose of these activities […]
How to Test & Optimize Lead Nurturing Strategy Webinar by Gary DeAsi, Senior Manager of Corporate & Digital Marketing & Val Armstrong, Marketing Operations Manager & Rick Decosta, Marketing Production Manager hosted by Marketo on April 9th 2015 Webinar I attended covered: Best practices for A/B testing How to create and design impactful emails and […]
Your Strategic Career: The Importance of Personal Branding Lecture by Kseniya Martin hosted by the Charlotte American Marketing Association on Thursday April, 2nd 2015 Description of the workshop I attended: “Personal branding is such a hot topic right now yet so few people take it seriously until they experience a missed opportunity (a dream job, […]
I completed the #TwitterAcademy Webinar – Website Cards by Brendan Zhang (@zhaaang), a marketing manager on the @TwitterSmallBiz team, focusing on Twitter Ads education. Meeting Description: Did you know that Tweets with Website Cards drive 43% more clicks than regular Promoted Tweets with links? In our 30-minute webinar, we’ll provide a demo on how to use Website […]
