Human to Human & the Future of Brand Interaction Webinar

Human to Human & the Future of Brand Interaction Webinar by Brandon Rozelle, Director, Customer Engagement, Rightpoint & Heather Deggans, Senior Director of US Audience Marketing, Microsoft hosted by the American Marketing Association Description of the webinar I attended on Wednesday, April 22nd 2015: Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]

Lead Nurturing Webinar

How to Test & Optimize Lead Nurturing Strategy Webinar by Gary DeAsi, Senior Manager of Corporate & Digital Marketing & Val Armstrong, Marketing Operations Manager & Rick Decosta, Marketing Production Manager hosted by Marketo on April 9th 2015 Webinar I attended covered: Best practices for A/B testing How to create and design impactful emails and […]

#TwitterAcademy Webinar – Website Cards

I completed the #TwitterAcademy Webinar – Website Cards by Brendan Zhang (@zhaaang), a marketing manager on the @TwitterSmallBiz team, focusing on Twitter Ads education. Meeting Description: Did you know that Tweets with Website Cards drive 43% more clicks than regular Promoted Tweets with links? In our 30-minute webinar, we’ll provide a demo on how to use Website […]