Who is this course for?
Whether you want to learn the basics of SEO or just want to brush up on certain topics – this free course is perfect for anyone. Upon course completion, you’ll have a better understanding of how to do SEO and to drive more traffic and customers to your website.
with Greg Gifford
Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Director of Search and Social at DealerOn, a leading website and online marketing provider for car dealers. With over 16 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
From books to brochures, Adobe InDesign is your one-stop shop for creating print-ready designs. In this class, graphic designer Hannah Maschoff will teach you the fundamentals of the program so can create wow-worthy layouts using type, imagery and custom graphics. You’ll receive working files and plenty to insider design tips, including how to prep your files for print. You’ll even leave class with your own ready-to-use postcard template! Note: Don’t worry if you don’t have Adobe InDesign – we recommend downloading their free trial for the class.
I attended the Hubspot Master Class: Designing Bot Experiences: Personality, Copywriting, & Performance on April 6th 2018.
Chatbots offer up innumerable opportunities for marketers to create impactful, one-to-one experiences for their audience. With a renewed focus on the vast potential of conversational marketing, marketers and entrepreneurs the world over are learning the dos and don’ts of building bot experiences that leave a lasting impression and build brand value.
In this HubSpot Academy Master Class, join Co-Founder of BotSociety, Vittorio Banfi, and HubSpot Conversational Marketing Strategist, Brian Bagdasarian, to learn how to design bot experiences. You’ll leave knowing how to create a personality that reflects your brand, the nuances of bot copywriting, and of course, measuring the performance and impact of your bot.
Tuesday, February 13th @ 12noon EST.
You’ve probably heard: Bots are the future. In fact, if you’re wondering today whether or not your business should create a bot, the answer is likely a resounding “yes.” The question is – where do you start? Bots offer unlimited opportunities to automate and accelerate digital interactions with your prospects, customers, partners, and even employees.
You can build a bot to qualify leads on your website, or to support your customers with relevant training content. HubSpot’s sales enablement team even created a bot that provides our sales teams supporting content and advice to help them close deals! As a digital marketer, if you find yourself doing a repetitive and monotonous task, you’ve likely found yourself an opportunity to build yourself out of the equation entirely.
In this master class, join conversational marketing manager, Connor Cirillo, and conversational marketing strategist, Brian Bagdasarian, to learn the diverse roles that bots can play in your inbound marketing strategy.
I passed the Hubspot Contextual Marketing Certification Exam!
Contextual Marketing helps you tailor your website to the users who are most important to your organization. In the Contextual Marketing Certification, you’ll learn how to create a website experience tailored to your users’ needs and preferences. The content in this certification is closely tied to who your contacts are and how they’re segmented. In order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer’s journey.
As inbound marketing soars in popularity, inbound sales becomes equally important to help scale revenue. Dan Tyre, Director of HubSpot, explains how sales & marketing alignment is critically important to success for scaling your enterprise. Leveraging material from The Sales Acceleration Formula by Mark Roberge, former Chief Revenue Officer for HubSpot, this presentation is designed to help sales and marketing executives understand the basics of working together for maximum yield and how to crush the competition.
SMarketing: Sales & Marketing Alignment covers the following topics:
- Why does sales & marketing alignment need to be a priority today? What to do if it’s a dog fight
- How to start – the basics of alignment
- Who invented the SMarketing term anyway? (Mike Volpe and I did) Case studies and proof points
As organic social reach dwindles many businesses have been leveraging Facebook ads with incredible success. Rick Kranz, founder of OverGo Studio, shows how both B2B and B2C companies are using Facebook ads to grow sales. This presentation is designed to help marketers and business owners understand how to put together an effective Facebook ad campaign for their enterprise.
How to Make Facebook Ads Work for Any Business covers the following topics:
- B2B & B2C proven ad recipes
- How to use Messaging bots for sales
- When to use an FB remarketing ladder
- How to create ads that don’t make you sound like a soulless marketer
Inbound Marketing + Purpose: How Your Business Can Literally Change the World with Rachel Cogar, President of Puma Creative
Those with an inbound marketing mindset already understand that authenticity is key to connecting and building great relationships with potential customers. Rachel Cogar Yeakley, Founder of Puma Creative and Socially Conscious Living, challenges us to go deeper into our business to look at three critical areas of impact. When we can align our inbound marketing tactics with a more impactful story of business depth, we can accelerate brand momentum and literally change the world. This keynote is a BOLD TALK for inbound marketers and business executives.
Inbound Marketing + Purpose covers the following topics:
- How businesses are the ultimate medium for alchemizing the world The three key metrics for business success
- Ways to mindfully assess opportunities for impact
- How to use Inbound Marketing+Authenticity build more loyal brand relationships
Exam that determines one’s proficiency in the inbound methodology and Hubspot software.
I designed and created a logo for the Buttersworth (“Butters”) Family using Adobe Photoshop and Illustrator.