You’ve probably heard: Bots are the future. In fact, if you’re wondering today whether or not your business should create a bot, the answer is likely a resounding “yes.” The question is – where do you start? Bots offer unlimited opportunities to automate and accelerate digital interactions with your prospects, customers, partners, and even employees.
You can build a bot to qualify leads on your website, or to support your customers with relevant training content. HubSpot’s sales enablement team even created a bot that provides our sales teams supporting content and advice to help them close deals! As a digital marketer, if you find yourself doing a repetitive and monotonous task, you’ve likely found yourself an opportunity to build yourself out of the equation entirely.
In this master class, join conversational marketing manager, Connor Cirillo, and conversational marketing strategist, Brian Bagdasarian, to learn the diverse roles that bots can play in your inbound marketing strategy.
Contextual Marketing helps you tailor your website to the users who are most important to your organization. In the Contextual Marketing Certification, you’ll learn how to create a website experience tailored to your users’ needs and preferences. The content in this certification is closely tied to who your contacts are and how they’re segmented. In order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer’s journey.
As inbound marketing soars in popularity, inbound sales becomes equally important to help scale revenue. Dan Tyre, Director of HubSpot, explains how sales & marketing alignment is critically important to success for scaling your enterprise. Leveraging material from The Sales Acceleration Formula by Mark Roberge, former Chief Revenue Officer for HubSpot, this presentation is designed to help sales and marketing executives understand the basics of working together for maximum yield and how to crush the competition.
SMarketing: Sales & Marketing Alignment covers the following topics:
Why does sales & marketing alignment need to be a priority today? What to do if it’s a dog fight
How to start – the basics of alignment
Who invented the SMarketing term anyway? (Mike Volpe and I did) Case studies and proof points
As organic social reach dwindles many businesses have been leveraging Facebook ads with incredible success. Rick Kranz, founder of OverGo Studio, shows how both B2B and B2C companies are using Facebook ads to grow sales. This presentation is designed to help marketers and business owners understand how to put together an effective Facebook ad campaign for their enterprise.
How to Make Facebook Ads Work for Any Business covers the following topics:
B2B & B2C proven ad recipes
How to use Messaging bots for sales
When to use an FB remarketing ladder
How to create ads that don’t make you sound like a soulless marketer
Inbound Marketing + Purpose: How Your Business Can Literally Change the World with Rachel Cogar, President of Puma Creative
Those with an inbound marketing mindset already understand that authenticity is key to connecting and building great relationships with potential customers. Rachel Cogar Yeakley, Founder of Puma Creative and Socially Conscious Living, challenges us to go deeper into our business to look at three critical areas of impact. When we can align our inbound marketing tactics with a more impactful story of business depth, we can accelerate brand momentum and literally change the world. This keynote is a BOLD TALK for inbound marketers and business executives.
Inbound Marketing + Purpose covers the following topics:
How businesses are the ultimate medium for alchemizing the world The three key metrics for business success
Ways to mindfully assess opportunities for impact
How to use Inbound Marketing+Authenticity build more loyal brand relationships
3 Ways to Personalize your Marketing Campaigns Webinar presented by the American Marketing Association in partnership with IBM.
Presenter: Christian Parker, Marketing and Customer Experience SME, IBM Cognitive Engagement Solutions, Watson Marketing.
Chris leads client discussions regarding industry trends, marketing ecosystems and solution best practices. Prior to joining IBM, he was the VP of Marketing Insights & Analytics at Huntington National Bank. During his time with Huntington, Chris was instrumental in the implementation of the IBM Marketing Solution product suite and led Huntington’s real-time personalization initiative overseeing strategy, offer development, execution and reporting.
He has extensive experience with project/program management, list/data management and marketing campaign execution. Chris has been in banking for over 20 years with the last 14 years in a marketing management role.
Every customer touchpoint is an opportunity to engage clients, deliver value and build your company’s brand loyalty. With new communication channels constantly emerging, it becomes difficult for Marketers to effectively engage and personalize customer content. Marketers know personalization is key, but struggle to keep up with the emergence of new channels and getting the right message across.
Why you should personalize your campaigns in real-time
How you can leverage deep customer insights to improve your campaigns
How you can setup dynamic and automated customer experience
Is your Instagram feed looking a bit bland? Need an image to boost your Facebook post performance, but not sure how to create it? In this class we’ll use Adobe Illustrator to create social media images that can be used to promote an event, a sale at your business, a blog post, or display a quote. We’ll cover creating a simple pattern, placing images, type, and basic layout to create images that not only flow with your brand, but also boost your social media presence.
Join Adam Q. Holden-Bache, author of “How to Win at B2B Email Marketing: A Guide to Achieving Success” to learn strategies to achieve the best results from your email marketing. This workshop will take attendees through all fundamental aspects of an email marketing program including basic strategy, data management, design, copywriting, delivery, testing, and analysis. It will provide insight, tactics, tips, and takeaways that attendees can implement to improve campaigns for their business.
In this class, you’ll learn how to take control of your finances and invest your money like a pro, leaving with actionable steps to enhance your investment portfolio. We’ll also have plenty of time for open discussion and Q&A so that you will have clarity to invest with confidence.