AMA Webinar: Marketing Trends to Watch for in 2019

I attended the American Marketing Association’s webinar, Marketing Trends to Watch for in 2019 by Minsoo Pak.

American Marketing Association Webinar auto commerce

Meeting Description:

As a marketer, it’s hard to predict what will happen tomorrow. That’s why we’ve asked Minsoo Pak, certified futurist, and partner principal of EY to share with us what trends should be on your radar for 2019. From automated commerce to assisted development and other emerging technologies, we want to give you the competitive advantage on developing trends that affect the way we market in the future.
What You’ll Learn: 
 
  • Emerging trends transforming the way people live, work and connect
  • How we’re universally connected, always on and always being watched, plus the next evolution of virtual assistance
  • How marketers can get ahead of the curve by implementing smart, next-level strategies that tap into these trends

 

Speaker Photo
Minsoo Pak, Partner/Principal, Innovation Realized – Americas Lead EY

Minsoo has been creating breakthrough, award-winning work across all media for more than 20 years. At EY, Minsoo continues to challenge convention by establishing Innovation as the new business currency. Previously, Minsoo held top creative posts at Sparks Grove, USWeb/CKS, Studiocom, Voltage Factory, Modem Media/DIGITAS and TribalDDB.  As Director of Multimedia at Ogilvy & Mather, he led their interactive practice when the web was in its infancy. Minsoo’s work has won numerous advertising/design accolades including the ADDY’s Best of Show, AIGA SEED Awards and CA Advertising Annual. His notable client experience includes companies such as The Coca-Cola Company, Intercontinental Hotels Group, Kodak, American Express, Delta Air Lines, and AT&T. In 2013, Minsoo won the Silver Stevie Award for Executive of the Year. The first time that honor was given to a creative professional.

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Adweek Webinar: Prepare for a Video-First World: It’s All About Omnichannel Experiences

I attended the Adweek webinar, Prepare for a Video-First World: It’s All About Omnichannel Experiences by Jim Nail and Paul Sluberski.

Summary

With connected TV and mobile infrastructure both primed, video is exploding as a communication medium—especially in advertising. It is quickly becoming consumers’ preferred way to access news, information and entertainment online, just as it has always been the preferred offline source. With consumers already ignoring classifications like “online” and “offline,” marketers must adapt their ability to create omnichannel video campaigns that blend the best of “digital” and “traditional” skills.

Hear from guest speaker Jim Nail, principal analyst at Forrester, along with Paul Sluberski, VP of video at Brand Networks, for insights into the current state of video. You’ll learn:

  • How to approach advertising in a video-first world
  • What an omnichannel video campaign looks like today
  • Trends and best practices to help you succeed in your video approach

 Speakers

Jim Nail
Principal Analyst
Forrester Research

Jim is a principal analyst serving B2C marketers. He leads Forrester’s coverage of the data-driven buying of television and video ads, marketing measurement platforms and services, new marketing frameworks for the “post digital” age, and the ascendance of consumers looking for brands that align to their social, political and environmental values.

Paul Sluberski
VP of Video
Brand Networks

Paul has played key roles in bringing new advertising products to market in the video space for nearly 20 years. As the VP of video at Brand Networks, he serves as a senior advisor to dozens of top brands and agencies, leveraging his extensive experience with emerging media technology and best practices to help partners drive performance through video and interactive media.

Adweek Webinar: 5 Ways Major Brands Leverage Social Analytics: Real-World Best Practices From Sports to Sofas

I attended the Adweek webinar, 5 Ways Major Brands Leverage Social Analytics: Real-World Best Practices From Sports to Sofas by Scott Cohen and Mike Baglietto.

Summary

In a world dominated by social media, how do market leaders grow and maintain their brand presence?  Learn how global names such as Land Rover, IKEA, Marriott, and UEFA Champions League employ social media analytics to engage audiences, nurture influencers, truly understand consumer experience, and measure the impact of promotions.

Join social analytics experts from NetBase for detailed case studies and best practices that you can apply to your own brand development. You’ll come away with:

  • Best practices for applying social analytics to diverse use cases, from consumer experience to sponsorship measurement
  • How to use audience sentiment, image analytics, geo location segmentation, personal narratives, influencer tracking and other techniques
  • Takeaways that can be applied to brands large and small across industries

Speakers

Scott Cohen
VP, Customer Success
NetBase

Scott oversees efforts helping NetBase clients build better customer experiences by getting more out of social media and other customer data by deploying CX analytics. He has more than 10 years of management consulting, customer success and marketing experience.

Mike Baglietto
Global Head of
Product Marketing
NetBase

Mike has more than 15 years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

Adweek Webinar: Create a High-Fidelity Voice Experience

I attended the Adweek webinar, Create a High-Fidelity Voice Experience: 6 Ways Entertainment Brands are Leading the Way

Summary

The rise of voice assistants like Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana is creating new ways for consumers to access and interact with content. Interactive voice apps offer an entirely new medium for entertainment brands to activate and engage fans, as stories and characters come to life in conversational experiences.

Find out from some of the creative leaders in voice AI how top entertainment brands are distributing content and engaging fans through voice technology. You’ll learn:

  • Best practices for designing high-fidelity voice experiences
  • How top TV networks, radio broadcasters and video game publishers are activating fans through voice
  • Ways that conversational AI is being used for audio storytelling

Speakers

Doug Rozen
Chief Media Officer
360i

Doug became 360i’s first-ever chief media officer earlier this year, responsible for further expanding the agency’s media capabilities. He joined from OMD, where he drove all digital and innovation activities.

Zach Johnson
CEO and Founder
Xandra

Zach founded Xandra, a leading independent conversation design studio incorporating user experience, creative writing and custom audio for immersive, interactive voice applications on Amazon Alexa and Google Home smart speaker devices.

Oren Jacob
CEO and Cofounder
PullString

Oren cofounded PullString and has been its CEO for seven years, helping to lead the field of computer conversation. Prior to that, he was an entrepreneur in residence at August Capital. A filmmaker and technologist, he spent over 20 years at Pixar, most recently as CTO and director of the Studio Tools group.

 

 

Social Media Certification from HubSpot Academy Completed!

The set of lessons in this certification course covers social media strategy, social listening and moderating, social content, extending your reach, digital advertising, measuring ROI, and more.
Hubspot Academy Social Media Certificate Kristen Schils 2018 2019 2020

Digital Marketing Summit Charlotte

I attended the Digital Marketing Summit in Charlotte from October 4th – 6th, 2018.


This conference included: Keynote Speaker, Ann Hadley of MarketingProfs

AMAZING CONTENT: 45+ in-depth sessions & workshops will not only help you stay ahead of the latest digital trends but also provide you with tons practical, game-changing takeaways you can immediately apply to your marketing strategy. You might need a second brain to pack it all in.
BRILLIANT SPEAKERS: (Agenda) We ♥ smart people. Learn directly from the brands and thought leaders who are making the biggest impact on the world’s economy — now and into the future. Get under the hood and stay ahead of the strategic curve with Coca-Cola, The Onion, NASCAR, LinkedIn, and more!
PRODUCTIVE NETWORKING: It’s the all-important “hallway track.” We’re talking hundreds of seasoned marketers, strategists, designers, and more (just like you!) to mingle and connect with. You never know what inspiration, partnerships, or business deals you’ll leave with after two days at Digital Summit.

 

AMA Digital Marketing Virtual Conference

I attended American Marketing Association’s Digital Marketing Virtual Conference on October 2nd – 3rd 2018.

American Marketing Association Digital Marketing Virtual Conference 2018
In today’s fast-paced world, how do you make yourself future proof? You become a digital marketing expert. At Marketing Week’s Virtual Conference, you’ll be immersed in two days of inspiring, future-thinking programming from the top minds in the industry. There will be inspiring keynotes and informative booths.

Topics covered:
Voice Search
Artificial Intelligence
SEO & SEM
Google Analytics and AdWords
Growth Hacking, and how to scale effectively
Attribution strategies

 

 

 

 

 

 

SEM Rush SEO Fundamentals Course

I completed the SEMRush Academy: SEO Fundamentals Course by Greg Gifford.

SEMRush SEO Fundamentals Course Complete
Who is this course for?
Whether you want to learn the basics of SEO or just want to brush up on certain topics – this free course is perfect for anyone. Upon course completion, you’ll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

with Greg Gifford
Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Director of Search and Social at DealerOn, a leading website and online marketing provider for car dealers. With over 16 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Adobe InDesign Basics

skillpop-logo

I attended the SkillPop class, Adobe InDesign Basics on June 6th, 2018.

TAUGHT BY

Hannah Maschoff

LOCATION

Hygge Coworking WEST (Remount Rd. Location)

DESCRIPTION

From books to brochures, Adobe InDesign is your one-stop shop for creating print-ready designs. In this class, graphic designer Hannah Maschoff will teach you the fundamentals of the program so can create wow-worthy layouts using type, imagery and custom graphics. You’ll receive working files and plenty to insider design tips, including how to prep your files for print. You’ll even leave class with your own ready-to-use postcard template! Note: Don’t worry if you don’t have Adobe InDesign – we recommend downloading their free trial for the class.