AMA Webinar: Marketing Trends to Watch for in 2019

I attended the American Marketing Association’s webinar, Marketing Trends to Watch for in 2019 by Minsoo Pak. Meeting Description: As a marketer, it’s hard to predict what will happen tomorrow. That’s why we’ve asked Minsoo Pak, certified futurist, and partner principal of EY to share with us what trends should be on your radar for […]

AMA Digital Marketing Virtual Conference

I attended American Marketing Association’s Digital Marketing Virtual Conference on October 2nd – 3rd 2018. In today’s fast-paced world, how do you make yourself future proof? You become a digital marketing expert. At Marketing Week’s Virtual Conference, you’ll be immersed in two days of inspiring, future-thinking programming from the top minds in the industry. There will be […]

UNCC Marketing Speed Dating Event

I attended as apart of the professional board advising marketing students of UNCC. This event was put on by the UNCC Student AMA Charlotte Chapter and was a huge success! Below is a list of the other professionals that joined me on Monday, February 13th 2017 at the UNCC Campus. At this event, we had […]

CAMA Holiday Party 2016

As the Events Chair on the CAMA Board, I oversaw all logistics and committee organization and collaboration with the other Charlotte Non-Profit Associations in the marketing industry to create a successful Holiday Party. I also worked with the Charlotte Ronald McDonald House to have them as our featured/sponsored charity for this event. We hosted the […]

AMA Leadership Summit 2016

I attended the American Marketing Association Annual Conference: Converge – Leadership Summit 2016 – Chicago, IL Event Description: Each spring, leaders from all of the AMA’s professional chapters gather together in Chicago for the annual Leadership Summit that is coordinated jointly by the AMA Support Center and the Professionals’ Chapter Council (PCC). Themed “Converge” to illustrate the […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]