UNCC Marketing Speed Dating Event

I attended as apart of the professional board advising marketing students of UNCC. This event was put on by the UNCC Student AMA Charlotte Chapter and was a huge success! Below is a list of the other professionals that joined me on Monday, February 13th 2017 at the UNCC Campus. At this event, we had […]

CAMA Holiday Party 2016

As the Events Chair on the CAMA Board, I oversaw all logistics and committee organization and collaboration with the other Charlotte Non-Profit Associations in the marketing industry to create a successful Holiday Party. I also worked with the Charlotte Ronald McDonald House to have them as our featured/sponsored charity for this event. We hosted the […]

AMA Leadership Summit 2016

I attended the American Marketing Association Annual Conference: Converge – Leadership Summit 2016 – Chicago, IL Event Description: Each spring, leaders from all of the AMA’s professional chapters gather together in Chicago for the annual Leadership Summit that is coordinated jointly by the AMA Support Center and the Professionals’ Chapter Council (PCC). Themed “Converge” to illustrate the […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]