Adweek Webinar: Combine Social and Media Intelligence for More Effective Marketing

I attended the AdWeek webinar, Combine Social and Media Intelligence for More Effective Marketing: Get the Full Picture, recorded on Tuesday March 3rd 2020. DESCRIPTION: Too often marketing disciplines are siloed. A great idea on one channel may fall flat on another. How do you actually go about planning for integrated campaigns that create “talk-ability” […]

EBRI Webinar: The Impact of the SECURE Act on Retirement Income Adequacy

I attended the EBRI Webinar: The Impact of the SECURE Act on Retirement Income Adequacy on Tuesday, March 17th 2020.   Details: A new EBRI study finds that key provisions of the Setting Every Community Up for Retirement Enhancement Act of 2019 (SECURE Act) could reduce the $3.83 trillion retirement savings shortfall by $115 billion […]

Adweek Webinar: 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z

I attended the AdWeek webinar, 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z, on Wednesday March 11th 2020. Summary We live in an age of unlimited choice and endless noise—and that means if your brand isn’t essential, it’s irrelevant. For marketers, it’s a simple problem to articulate, but much harder to […]