Human to Human & the Future of Brand Interaction Webinar

Human to Human & the Future of Brand Interaction Webinar by Brandon Rozelle, Director, Customer Engagement, Rightpoint & Heather Deggans, Senior Director of US Audience Marketing, Microsoft hosted by the American Marketing Association Description of the webinar I attended on Wednesday, April 22nd 2015: Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]

Lead Nurturing Webinar

How to Test & Optimize Lead Nurturing Strategy Webinar by Gary DeAsi, Senior Manager of Corporate & Digital Marketing & Val Armstrong, Marketing Operations Manager & Rick Decosta, Marketing Production Manager hosted by Marketo on April 9th 2015 Webinar I attended covered: Best practices for A/B testing How to create and design impactful emails and […]

Career Communication: What’s New in Resumes, LinkedIn and More

I completed the Career Communication: What’s New in Resumes, LinkedIn and More webinar hosted by the MSU Alumni Association on Thursday, January 29th, 2015. The presenter, Karen Reiff, MA, LPC, ACRW, GCDF, MCC, JCTC and MSU Alum was incredibly informative on how to keep your resume and professional materials up to date. She discussed how to best […]

Essentials of Social Media Marketing Workshop

I completed the American Marketing Association’s training series titled, Essentials of Social Media Marketing: Strategies and Tactics to Improve Your Performance. This workshop was hosted by Paul Chaney on behalf of the AMA in Charlotte. It was a great 2-day course that helped expand on how to plan and strategize goals when using social media in […]