AMA Leadership Summit 2016

I attended the American Marketing Association Annual Conference: Converge – Leadership Summit 2016 – Chicago, IL Event Description: Each spring, leaders from all of the AMA’s professional chapters gather together in Chicago for the annual Leadership Summit that is coordinated jointly by the AMA Support Center and the Professionals’ Chapter Council (PCC). Themed “Converge” to illustrate the […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]

Essentials of Social Media Marketing Workshop

I completed the American Marketing Association’s training series titled, Essentials of Social Media Marketing: Strategies and Tactics to Improve Your Performance. This workshop was hosted by Paul Chaney on behalf of the AMA in Charlotte. It was a great 2-day course that helped expand on how to plan and strategize goals when using social media in […]