How To Promote A World Class Webinar

I attended Hubspot’s Webinar: How to Promote a World Class Webinar The webinar about webinars! Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events. In “How to Promote […]

I was the Featured Spartan on Spartans Helping Spartans!

Spartan Insights: Event/Convention/Meeting Planner & Digital Media Specialist w/ Background as a Set Production Assistant in the Film Industry, Kristen Miller. Dave Isbell:  This past week’s Featured Spartan in Linkedin was Kristen Miller, Event/Convention/Meeting Planner & Digital Media Specialist with a background as a Set Production Assistant in the Film Industry. (See her LI profile to view some of […]

Human to Human & the Future of Brand Interaction Webinar

Human to Human & the Future of Brand Interaction Webinar by Brandon Rozelle, Director, Customer Engagement, Rightpoint & Heather Deggans, Senior Director of US Audience Marketing, Microsoft hosted by the American Marketing Association Description of the webinar I attended on Wednesday, April 22nd 2015: Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being […]

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar by Aaron Bolshaw, Database Marketing Manager, Act-On Software & James Patterson, Manager, Demand Generation, Act-On Software hosted by the American Marketing Association Friday, April 17th 2015 Description of Webinar I attended: You can’t always count on what has worked in the past. Market conditions are constantly changing […]

Lead Nurturing Webinar

How to Test & Optimize Lead Nurturing Strategy Webinar by Gary DeAsi, Senior Manager of Corporate & Digital Marketing & Val Armstrong, Marketing Operations Manager & Rick Decosta, Marketing Production Manager hosted by Marketo on April 9th 2015 Webinar I attended covered: Best practices for A/B testing How to create and design impactful emails and […]

NCAA March Madness Tailgate 2015

NCAA March Madness Tailgate 2015 MSU vs. UGA Tailgate & Game Watch Spartans Play In Charlotte, NC I was the event manager for this event. I was able to contact the MSU Marching Band & have them, Sparty the mascot & the Cheerleading/Dance team come to our tailgate before making their way over to the […]