Adweek Webinar: Combine Social and Media Intelligence for More Effective Marketing

I attended the AdWeek webinar, Combine Social and Media Intelligence for More Effective Marketing: Get the Full Picture, recorded on Tuesday March 3rd 2020. DESCRIPTION: Too often marketing disciplines are siloed. A great idea on one channel may fall flat on another. How do you actually go about planning for integrated campaigns that create “talk-ability” […]

EBRI Webinar: The Impact of the SECURE Act on Retirement Income Adequacy

I attended the EBRI Webinar: The Impact of the SECURE Act on Retirement Income Adequacy on Tuesday, March 17th 2020.   Details: A new EBRI study finds that key provisions of the Setting Every Community Up for Retirement Enhancement Act of 2019 (SECURE Act) could reduce the $3.83 trillion retirement savings shortfall by $115 billion […]

Adweek Webinar: 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z

I attended the AdWeek webinar, 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z, on Wednesday March 11th 2020. Summary We live in an age of unlimited choice and endless noise—and that means if your brand isn’t essential, it’s irrelevant. For marketers, it’s a simple problem to articulate, but much harder to […]

Webinar: Google is Hogging Half Your Traffic

I attended Google is Hogging Half Your Traffic: How to Get It Back webinar, hosted by Digital Marketing Depot. Summary Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than […]

Adweek Webinar: 7 Ways to Maximize Brand Impact Using Social Analytics

I attended the AdWeek webinar, 7 Ways to Maximize Brand Impact Using Social Analytics: Best Practices to Unlock Value Across Your Business in 2020, on Wednesday, January 29th 2020. Social media analytics is constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool for every aspect of […]

SkillPop: Build an Online Business

I attended SkillPop’s Build an Online Business workshop on Tuesday, January 28th 2020 by Allison Conway, featured at Hygge CoWorking in Charlotte. DESCRIPTION Owning a business that you can run from anywhere sounds like a dream – but is it actually possible? Whether you’re an avid traveler, a parent who wants to work from home, or […]

SkillPop: Win at Email Marketing: Mastering the Fundamentals

I attended SkillPop’s Win at Email Marketing: Mastering the Fundamentals workshop on Thursday, January 16th 2020 by Adam Q. Holden-Bache, featured at Hygge CoWorking in Charlotte. DESCRIPTION Join Adam Q. Holden-Bache, author of “How to Win at B2B Email Marketing: A Guide to Achieving Success” to learn strategies to achieve the best results from your email […]