Adweek Webinar: Deliver Thumb-Stopping Social Video: Top Trends in Motion Graphics

I attended the AdWeek webinar, Deliver Thumb-Stopping Social Video: Top Trends in Motion Graphics, on Thursday April 30th 2020.

Summary

Even before the Covid-19 pandemic caused social media usage to soar, content teams globally struggled to develop new, interactive designs amid a constantly evolving market of devices and platforms. Adobe’s recent State of Creativity 2020 report shows that 81% of brands reported that cutting through the noise and holding customers’ attention has become increasingly difficult over the past few years.

Join experts from Adobe and Facebook who will examine the pitfalls to avoid and explore the latest design and motion techniques to deliver creative that performs. Additionally, they will discuss production challenges that have arisen with the recent cancellation of live shoots and provide alternatives that  teams can use to keep creating. You’ll find out:

  • The latest motion techniques for social & mobile
  • Best practices to optimize your creative for Facebook and Instagram
  • Production strategies for the current market environment

SPEAKERS:
Tim Bigelow, Senior Manager Strategic Development
Adobe Stock
Tim collaborates with the global creative content licensing communities to help shape the future of Adobe Stock. A long-time licensing professional, Tim is passionate about helping content creators monetize their work and global enterprises accelerate their creative workflows.

Brenda Milis, Principal of Creative Services & Visual Trends
Adobe Stock
A photo industry veteran and experienced creative director, Brenda leads the Creative Services group servicing the visual needs of top enterprise clients, identifying visual trends, and curating content.