Adweek Webinar: 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z

I attended the AdWeek webinar, 5 Ways Your Brand Can Engage Every Generation: From Boomers to Z, on Wednesday March 11th 2020.

Summary

We live in an age of unlimited choice and endless noise—and that means if your brand isn’t essential, it’s irrelevant. For marketers, it’s a simple problem to articulate, but much harder to actually solve. Brand perceptions are constantly evolving, as are consumers’ needs. A new survey from Kelton Global uncovers what consumers want and need from the brands they choose, with insights on what actually matters to different generations.

Join the webinar for a look at the study findings, with insights to help you create a brand experience that stands out for every generation of consumers, from Boomers to Z. You’ll walk away with:

  • New generational insights on how brand perceptions have evolved over the last five years
  • Key findings from the survey of 2,000+ consumers on what they want and need from the brands they choose
  • 5 concrete strategies to build an essential brand that sparks curiosity, conversion and loyalty