I attended Google is Hogging Half Your Traffic: How to Get It Back webinar, hosted by Digital Marketing Depot.
Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away from your website, resulting in growing losses for you in both revenue and leads.
With Google’s BERT algorithm threatening to cause even more Zero-Click losses for websites, and Google progressively using more paid real estate for Shopping, Travel and Job ads, this topic is both urgent and of critical importance to websites experiencing traffic losses.
Join us as our Google experts show you the proactive steps you can take today to recover traffic lost to Zero-Click searches. Andreas Dzumla, Longtail UX’s Co-CEO and Co-Founder will also unveil a new, free tool that estimates how much traffic, revenue and leads marketers can recover by implementing a long-tail search strategy at scale.
Attend this webinar and learn:
- Simple techniques to raise your QS score and SEM conversion rates
- Tactics that can generate 20-100% lift in your SEO revenue
- Keyword-based landing page strategies to keep your Google traffic
Frederick is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally.
Director of Acquisition Marketing
Matthew is an adviser to a number of startups and large SaaS businesses, as well as an investor, lecturer and global speaker. In addition to his position at HubSpot, he’s also the co-founder of Traffic Think Tank, a private-membership SEO community, and co-hosts The Decrypting Crypto Podcast.
Co-CEO & Co-Founder
Andreas is an ex-Google product specialist lead with multiple patents in SEO and SEM. He has a passion for excellence in user experience for search and has worked with the core team in Mountain View on the first AdWords Editor, the first Mobile Ads, as well as on the introduction of the Quality Score metric that Google uses as the foundation of its ad platform.
Google is Hogging Half Your Traffic: How to Get It Back webinar Digital Marketing Depot Frederick Vallaeys Optmyzr & Matthew Howells-Barby HubSpot & Andreas Dzumla Longtail UX