I attended the American Marketing Association’s webinar, Marketing Trends to Watch for in 2019 by Minsoo Pak.
- Emerging trends transforming the way people live, work and connect
- How we’re universally connected, always on and always being watched, plus the next evolution of virtual assistance
- How marketers can get ahead of the curve by implementing smart, next-level strategies that tap into these trends
Minsoo Pak, Partner/Principal, Innovation Realized – Americas Lead EY
Minsoo has been creating breakthrough, award-winning work across all media for more than 20 years. At EY, Minsoo continues to challenge convention by establishing Innovation as the new business currency. Previously, Minsoo held top creative posts at Sparks Grove, USWeb/CKS, Studiocom, Voltage Factory, Modem Media/DIGITAS and TribalDDB. As Director of Multimedia at Ogilvy & Mather, he led their interactive practice when the web was in its infancy. Minsoo’s work has won numerous advertising/design accolades including the ADDY’s Best of Show, AIGA SEED Awards and CA Advertising Annual. His notable client experience includes companies such as The Coca-Cola Company, Intercontinental Hotels Group, Kodak, American Express, Delta Air Lines, and AT&T. In 2013, Minsoo won the Silver Stevie Award for Executive of the Year. The first time that honor was given to a creative professional.