Adweek Webinar: 5 Ways Major Brands Leverage Social Analytics: Real-World Best Practices From Sports to Sofas

I attended the Adweek webinar, 5 Ways Major Brands Leverage Social Analytics: Real-World Best Practices From Sports to Sofas by Scott Cohen and Mike Baglietto.

Summary

In a world dominated by social media, how do market leaders grow and maintain their brand presence?  Learn how global names such as Land Rover, IKEA, Marriott, and UEFA Champions League employ social media analytics to engage audiences, nurture influencers, truly understand consumer experience, and measure the impact of promotions.

Join social analytics experts from NetBase for detailed case studies and best practices that you can apply to your own brand development. You’ll come away with:

  • Best practices for applying social analytics to diverse use cases, from consumer experience to sponsorship measurement
  • How to use audience sentiment, image analytics, geo location segmentation, personal narratives, influencer tracking and other techniques
  • Takeaways that can be applied to brands large and small across industries

Speakers

Scott Cohen
VP, Customer Success
NetBase

Scott oversees efforts helping NetBase clients build better customer experiences by getting more out of social media and other customer data by deploying CX analytics. He has more than 10 years of management consulting, customer success and marketing experience.

Mike Baglietto
Global Head of
Product Marketing
NetBase

Mike has more than 15 years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

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