Contextual Marketing helps you tailor your website to the users who are most important to your organization. In the Contextual Marketing Certification, you’ll learn how to create a website experience tailored to your users’ needs and preferences. NOTE: You will need a Professional or Enterprise subscription of HubSpot Marketing in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they’re segmented. In order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer’s journey.