3 Ways to Personalize your Marketing Campaigns Webinar presented by the American Marketing Association in partnership with IBM.
Christian Parker, Marketing and Customer Experience SME, IBM Cognitive Engagement Solutions, Watson Marketing.
Every customer touchpoint is an opportunity to engage clients, deliver value and build your company’s brand loyalty. With new communication channels constantly emerging, it becomes difficult for Marketers to effectively engage and personalize customer content. Marketers know personalization is key, but struggle to keep up with the emergence of new channels and getting the right message across.
- Why you should personalize your campaigns in real-time
- How you can leverage deep customer insights to improve your campaigns
- How you can setup dynamic and automated customer experience