Build Awareness on Pintrest Webinar by Adweek

I attended the Adweek Webinar titled, Build Awareness on Pinterest with Video: How Walgreens Became a Holiday Gifting Destination.

Adweek Webinar: Build Awareness on Pinterest with Video: How Walgreens Became a Holiday Gifting Destination  

Presenters:
Amy Vener, Retail Strategy Lead of Pintrest
Andrea Kaduk, Director, Performance Media of Walgreens
Robyn Phelan, Manager, Performance Media of Walgreens

Summary

Walgreens wanted to be seen as a shopping destination for holiday gifts, so last year it turned to Pinterest to help create awareness among its key consumer groups. The campaign took a multimedia approach, combining Static Pins and Video Pins to educate shoppers and drive home brand awareness. The Pinterest program, enhanced by Walgreens’ unique targeting approach, ensured the retailer hit key awareness KPIs

Learn best practices for using Pinterest to connect with customers and drive brand awareness, with practical insights directly from Walgreens and Pinterest. You’ll find out:

  • The key elements of an awareness strategy
  • How different Pin formats, including video, impact campaign performance
  • Measurement best practices for awareness campaigns

 

 

 

 

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