The ABCs of A/B Testing: Optimizing Campaign Performance Webinar

The ABCs of A/B Testing: Optimizing Campaign Performance Webinar
by Aaron Bolshaw, Database Marketing Manager, Act-On Software
& James Patterson, Manager, Demand Generation, Act-On Software
hosted by the American Marketing Association
Friday, April 17th 2015

Description of Webinar I attended:

You can’t always count on what has worked in the past. Market conditions are constantly changing and so are your buyers, so marketers need to proactively adapt to changes and embrace new tactics. But with constant pressures to increase demand and revenue, you can’t afford to throw darts in the dark.

A/B testing has become an important tactic because it gives you the data you need for decision-making, so you can develop and evolve your campaigns with more confidence.

Join Aaron Bolshaw and James Patterson, both of Act-On Software, as they discuss how to conduct an A/B test and share real examples and successes that you can act on today.


  • The basics of A/B testing
  • The do’s and don’ts for implementing A/B tests
  • How to decipher your test results
  • Real examples of A/B tests
  • And so much more!