Lead Nurturing Webinar

How to Test & Optimize Lead Nurturing Strategy Webinar
by Gary DeAsi, Senior Manager of Corporate & Digital Marketing
& Val Armstrong, Marketing Operations Manager
& Rick Decosta, Marketing Production Manager
hosted by Marketo
on April 9th 2015

Webinar I attended covered:

  • Best practices for A/B testing
  • How to create and design impactful emails and landing pages
  • The importance of segmentation and relevant messaging